In addition to being an organizational member or a consumer, your reader has feelings just as you do. Writing that keeps the reader m mind uses you-athtude. Read your message as if you were in your reader's shoes. How would you feel if you :eceived it? Good business and administrative writing is both friendly and busi- nesslike. If you're too stiff, you put extra distance between your reader and yourself.lf you try to be too chummy, you'll sound unprofessional. When you write to strangers, use simple, everyday words and make your message as personal and friendly as possible. When you write to friends, remember that your message wiU be filed and read by people you've rtever even heard of: :void slang,longchamp pliage bag, cliches, and "in" jokes.

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The real test of any message is "Did you get what you wanted, when you wanted it?" If the answer is no, then the message has failed-even if the grammar is perfect, the words elegant, the approach creative, the document stunningly attractive. If the message fails,longchamp coupon, you need to find out why. Analyze your successes, too. You know you've succeeded when you get the results you want, both in terms of objecti~e, jxxlz222 concrete actions and in terms of image and goociwill. You want to know why your message worked. Often, you'll find that the prinaples in this book explain the results you get. If your results are different, why? There has to be a reason, and if you can find what it is, you'll be more successful more often.