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arrow right Selling Abilities - Part 1

Selling "-abilities": Reliability (Part 1 of 4) Most salespeople love to talk about their "-abilities": Reliability, Upgradeability, Compatibility and Expandability. Salespeople feel stronger and more confident when they can use their 'abilities' to convince the customer to make a buying decision. But what happens when the customer still doesn't buy? What happens when you keep repeating your abilities but get no response or pulse from the customer? Many salespeople overuse their company's abilities. Repetition or sounding like everyone else has the affect of dulling a customer's buying senses. So, how do you sell 'abilities' effectively? Lets start with reliability in this first of four articles. Selling ReliabilityIn any selling situation whether product or service, mostly the former, the term reliability is bound to be raised as a point of contention or objection. Twenty years ago reliability was much more of an issue then it is today when it came to hardware sales. Today, with the improvement of semiconductor electronics, the consolidation of component on chips or boards and the reduced dependence on moveable parts (e.g., mechanical v. electronics), reliability is less of an issue when it comes to hardware. Reliability as it applies to selling software on the other hand is another animal altogether. As programs have gotten more robust, requiring millions of lines of codes, they've become more susceptible to 'bugs' and operating system errors. There are three basic strategies for overcoming reliability objections or issues with software and/or hardware products: Strategy #1: References are only good when they are similar in company structure and needs. If you have customer with similar profiles to the company you're trying to sell to, use that customer as a reference. The reference company should have a similar profile in terms of requirements (e.g., many offices distributed, over 1,000 employees who'll access the system, etc.). Warning: Using a company's competitor as a reference can backfire. Strategy #2: Agree to set up an onsite trial where the software (or hardware) can be used and exercised to it's fullest. This strategy is referred to as 'beta testing'. One approach is to use one of the company's smaller departments. The benefit to you the salesperson is that you'll be able provide and support a more controlled environment. If the software or hardware works within the department, you will be able to leverage that success company-wide. Warning: These tests should only be done when your product(s) has passed your own 'bug & crash' test. Strategy #3: Many large corporations have some type of certification program. Some of these programs are either done in-house or outsourced to some third-party company who specializes in testing products. Take a look at one of your appliances at home and you'll note that it has been certified as reliable by some third-party laboratory (e.g., U.L.). If a company has an in-house certification program, the first step in the selling process is to get the product approved. Here is where a salesperson's technical support team can play a key role in 'helping and expediting' the certification along. If the certification is to be done by a third party, all you can do is hope your product passes. The key here is to get your product(s) approved and "spec'd in" (i.e., specifications approved) by the company. Once this happens, a path is cleared for the salesperson to begin the selling process. In all three strategies, a lot of selling has to be done, not some much about the product, but about your company. Buyers need to know that your product is highly reliable and that you are equipped to support it over the long run. Keep in mind that a buyer has to invest time and effort just to help 'you' sell them. Great salespeople understand that they are inconveniencing the company. Which is why great salespeople will do anything and everything to make sure the testing phase goes smoothly without undue demands on the potential buyer. These types of sales have long cycles and require patience, understanding and flexibility on the part of the seller.-------------------------------------------------------------------------------© 2003. Victor Gonzalez. All Rights in All Media Reserved. Victor Gonzalez is a sales trainer and motivational coach.

Bandu2 - Herit.gif  Catégorie: Société   »   0 Lectures   »   Date: 02/01/2012 05:46   »   Par: Mouhamadou-bamb ...

arrow right Selling -abilities : Part 2

In the last article I talked about different strategies for selling the 'reliability' aspect of your software or hardware. I mentioned how most high tech salespeople love to talk about their "-abilities": Reliability, Upgradeability, Compatibility and Expandability. In this article I want to discuss how to sell upgradeability. When is the right time to sell upgradeability? When do you mention the possibility of future upgrades? How do you position future upgrades to software or hardware with a new or existing customer without selling yourself short? How often should your company release upgrades? These are all great questions when it comes to the art of selling upgrades. Selling Upgradeability So how do you sell upgradeability? Well, lets start with a basic question. What does the word upgradeability bring to mind when a salesperson mentions the word? If you're like myself, I think the product has room for improvement and in the future if I choose, I can upgrade to whatever new capabilities the software or hardware may offer. Microsoft Windows epitomizes the model for selling upgradeability. There are four ways to sell upgradeability: Strategy 1: Ernest Dichter a famous advertisement executive made a statement that talked about how we as sales or marketers must use the techniques of motivational thinking to make people constructively discontent. Dichter knew people would only buy a product when they are discontent with what they currently have. The job of marketing and sales is to make 'people constructively discontent' with what they're currently using. A good example of this is our migration from the audiotape to the compact disc. Marketers reminded us of that annoying 'hiss' sound with tapes and how time consuming it was to rewind or fast-forward to find our favorite song. They went on to promise the delivery of full 'fidelity' with the compact disc along with the ease and convenience of finding your favorite song. Consumers bought the argument and the age of the compact disc was heralded in. When selling upgrades, are you making your customer 'constructively discontent'? Strategy 2: When I hear upgrade in any sales pitch I immediately think of options. The task of the salesman is to give the customer a 'vision' of what could be possible if they chose your product and decide later on to upgrade. Upgradability indicates there are other features that can be purchased without having to absorb the cost for them all at once. A customer likes to know that if they are satisfied with the products performance that they could upgrade at any time to something more sophisticated or advanced. This piece meal approach is especially effective with customers who have limited budgets. Strategy 3: Upgradeability, especially second or third generation indicates to the customer that your company is continually improving on the product (i.e., responding to customer needs and investing in Research & Development). This is key; many customers want to be reassured that the product has not 'peaked in performance' and that you will be improving the product over time. Upgrades should be sold on average once a year. To many upgrades a year can be seen as 'product fixes' or another way of extracting further sales from a customer leading to 'buyer resentment'. Strategy 4: A major mistake made by many salespeople is not taking the time to show or prove to the customer how using your product will increase sales and effectiveness thereby leading to quick return on the buyer's Return On Investment (ROI). Customers want to see hard numbers on how the solution you're offering is going to positively affect the bottom line. Too often salespeople will say things like, "This is going to improve you productivity.", "This will make your employees more effective in their jobs." Or, "This is going save your company a lot of money adding this upgrade." All these statements are qualitative, not quantitative; the latter can be proven, the former is just an assertion. Customers want quantitative proof of how your upgrade is going to improve their profitability either by increasing sales or reducing their cost. Highly trained salespeople go into a customer meeting armed with quantitative proof of how upgrading to the next product level will achieve their profitability goals. Upgrades are a great way to add an additional revenue stream to your company's bottom line. Again, think Microsoft. Every year or so, a new version of Windows comes out and many of us technophiles rush out and buy it. How can you create this type of excitement or anticipation with your company's product upgrades? Victor Gonzalez, All Rights Reserved 2004Victor Gonzalez, top motivational speaker, sales trainer and author of "The LOGIC of Success". For more info go to: www.thelogicofsuccess.com or by email victor@thelogicofsuccess.com

Bandu2 - Herit.gif  Catégorie: Société   »   0 Lectures   »   Date: 02/01/2012 05:46   »   Par: Mouhamadou-bamb ...

arrow right Ten Quick Etiquette Tips for Business Lunches

Knowing what to do when meeting a prospective client forlunch, or going to lunch with the boss or colleague can beconfusing at times. Here is a quick list of items toremember: 1. Be in the present moment with whoever you are with.Limit glancing around the room. It's a sign that you arelooking for something better. There is nothing worse thanhaving a conversation with someone who is half there. 2. Being on time. This sounds so commonsensical. Thepercentage of people being late is over 65 percent. Don'tpush your time to the last minute before leaving the officeso you will be late. Take some reading or work with you,arrive early, sit in the lobby, and work. Or give yourselfsome space to think over how you want to approach the timetogether. You introduction, tone, style, or even plan aquick get away if the union isn't working. The memoryimplant of your lateness will always override any requestfor forgiveness. 3. Turn off your cell phone before entering the restaurant.No one around you wants to hear your conversation. Even ifyou let it ring, pick it up and then take it outside. Didyou leave your lunch companion alone? This is just plainrude. If you have an

Bandu2 - Herit.gif  Catégorie: Société   »   0 Lectures   »   Date: 02/01/2012 05:46   »   Par: Mouhamadou-bamb ...

arrow right I Am A Habit

JOHN DI LEMME on "I Am A Habit"H-A-B-I-T...When 95% of people hear this word, a negative thought pops up in their minds. Typically, most people think of a habit being negative. The secret to your future lies in your daily habits so ask yourself right now, "Are my habits today going to help me achieve my WHY in life?

Bandu2 - Herit.gif  Catégorie: Société   »   0 Lectures   »   Date: 02/01/2012 05:46   »   Par: Mouhamadou-bamb ...

arrow right Miracles are Your Responsibility!

John Di Lemme on "Miracles are your responsibility"Miracles are your responsibility! What does that mean? Simple...You have a responsibility to create miracles in your own life. The responsibility lies on your shoulders. You cannot blame anyone else, and you can't look outside of yourself for someone else to create the miracles for you. In this article, I'm going to break down the word "Miracle", because each of you have a responsibility. As you know, my Why is to impact others and change the world one heart at a time. As you read this today, my goal is for you to take responsibility and realize that you have the innate ability to create miracles. So let's get started!The letter "M" means Momentum, which is created by you. You must create Momentum in your life for yourself, for your Why, for your family, for your success, for your finances, for your health...YOU create Momentum! No one else will do it for you. You aren't a surfer waiting for the next wave to come in. You and only you must create your own Momentum to drive you toward creating your Miracle!The letter "I" stands for Incentive. You must have something inciting you to action...your ultimate "Why". Why are you doing what you are doing? Why do you want to begin that business? An Incentive builds the foundation that keeps you focused on your Miracle. No doubt about it! But again, it is your responsibility to determine what your incentive is and how it will drive you toward your Miracle.The letter "R" stands for Revelation. As you read this today, get a Revelation! It's your responsibility...no one else's. It doesn't matter who you are, where you came from, how much money you have...get a Revelation. YOU can and will create Miracles!The letter "A" stands for Action. I know you've heard this before, but read this today, print it out and decide that you are going to take Action to create Miracles. Once again, no one will do it for you! Take the Action that you know that you need to take to create your Miracle.The letter "C" stands for Commitment. Finally...once and for all?dive right into it...get Committed to your Miracle! It's your responsibility. Inside you is a reason for why you are here?your Miracle...so Commit to it. Go for it!The letter "L" stands for Love. You must Love what you do. You must Love the Miracle that you are focused on creating. If your Miracle is all about money...you will fail! Your Miracle cannot be based on money. Your Miracle must be based on what you can do to impact the world, which will produce everlasting results. You will produce true Miracles! Don't let anyone else tell you what you must do for money. Love what you do and create your own Miracles.The letter "E" stands for Energy. Your gonna need Energy to create your Miracle. There's no such thing as it "falling in your lap", "luck" or "winning the lotto" in a success mindset. It takes hard work! You need the Energy to take those daily action steps to create your Miracle. Again, it is your responsibility to maintain your Energy to create your Miracle. Miracle...It's your responsibility.As I say,You must be absolutely clear about your goal and be relentless in your pursuit of Your

Bandu2 - Herit.gif  Catégorie: Société   »   0 Lectures   »   Date: 02/01/2012 05:46   »   Par: Mouhamadou-bamb ...

arrow right 5+5 = Your Dream

JOHN DI LEMME ON "5 + 5 = Your Dream" I know your thinking...Okay John, 5+5 does not equal 5 so let me please explain. Let's start with a question. How many times have you heard that you need to have a "long term" goal and be focused for the entire length of that "long term"? In this article, I am going to focus on a 5 year goal and explain how you will know if you are truly on track to achieve your 5 year goal in life. In the equation, the answer 5 is your five-year goal and the 5+5 is the underlying secret to attaining that goal.As I speak with numerous people on a daily basis, I hear their frustration about their goals that they've set and the lack of progress that they have made. As I say, "A mountain is built one pebble at a time and climbed one step at a time."The first "5" in the equation represents the 5 people that you call our friends, associates, etc. I suggest that you make a list of the 5 people that you associate with on a regular basis, and then take a good look at it to see if they either have goals similar to yours or are progressing towards the achievement of a goal similar to your 5-year vision. A major key to unlock the secret to your future is to be 110% conscious of the fact that you will ultimately become who you associate with. For example, if you have dreams of becoming healthy and wealthy and your associates are overweight smokers that complain about working one-minute overtime, then I can predict the odds of you being healthy and wealthy is slim to none. Millions of people never attain their dreams, because their "friends" serve as "cement shoes" as they walk towards their goals in life. As I set my goals, I surround myself with people who are on the same path in life that I am on. If you truly internalize this same mindset, then you can achieve your goals in life.The second "5" in the equation is to take a personal inventory of the last 5 books that you have read or cd's that you have listened to. Just for fun, the next time one of your friends complains about something...ask them what were the last 5 books that they have read or cd's they have listened to. You will get one of two answers: I do not remember or I do not have the time to read. Your last 5 books that you read will determine where your focus or direction is in life. The average person reads 1 book a year after high school, which is the #1 reason why 95% of people are "dead broke at age 65".Even the greatest computer in the world needs to be programmed in order to perform its functions. We are all designed for greatness, but we need to be conscious of our associations and what we are reading or listening to on a daily basis will decide the level of greatness that we all reach. Decide today to focus on your 5 year goal and realize that your 5 friends and the 5 books/cd's that you listen to will determine if you hit your Why or not. Success is simple, but not easy because it takes the ability to grow, stretch, search and learn to enjoy everyday as you progress towards your 5-year goal.5 + 5 = 5, give it a try and let me know if it works for you. I can actually predict your results?5 + 5 = Your DreamAs I say,You must be absolutely clear about your goal and be relentless in your pursuit of Your

Bandu2 - Herit.gif  Catégorie: Société   »   0 Lectures   »   Date: 02/01/2012 05:46   »   Par: Mouhamadou-bamb ...

arrow right Selling Commodities

"How do you create a perceived value to differentiate yourself from the competition, when you are both selling a commodity?" That's a question I'm often asked in my seminars. It uncovers a problem that is spreading to almost every industry. The rapid pace of technological development and our ultra-competitive global economy means that no one can keep a competitive edge in their product for very long. Develop a hot new product or service, and before you can take your first check to the bank, a competitor has a hotter or cheaper version. As a result, customers are more and more inclined to view your product or service as a commodity - no real difference between you and the next guy. This complicates life for the salesperson. In some cases, you are selling exactly the same thing as your competitor. I spent a number of years selling for a distributor who sold, for the most part, exactly the same products as four or five competitors. Many of my clients work in this arena. Lumber distributors (a piece of lumber is a piece of lumber), industrial fasteners (a screw is a screw is a screw), petroleum (87 octane gasoline is 87 octane gasoline) etc. The list goes on and on. In other cases, your product may not be exactly the same, but the customer views your product as a commodity with no real differences between what you sell and what your competitor offers. How much real difference is there between Coke and Pepsi after all? Regardless of the situation in which you find yourself, the problem for the salesperson is the same - getting the business in the face of the customer's perception of your

Bandu2 - Herit.gif  Catégorie: Société   »   0 Lectures   »   Date: 02/01/2012 05:46   »   Par: Mouhamadou-bamb ...

arrow right Stuff We Make Up About Our Prospects

? Go through the "no's" to get to "yes." ? It takes X number of "no's" to get 1 "yes." ? Every "no" brings you closer to "yes." I've heard these statements in so many sales training courses and read them in so many sales books. No wonder so many people hate cold calling! Who wants to hear "no"? Who wants to go through X number of "no's" to get to "yes"? That's exhausting and demoralizing. Ecch! Wouldn't it be so much nicer if almost no one said "no"? Isn't it great to hear "yes"! Wouldn't it be wonderful to only hear possibilities? Well, you can. And this is how: I have been writing a lot recently about changing the way that you think. Many times, what we think is a "no" is really something that we are making up! It is important to differentiate between the actual words your prospect says and what you think your prospect is saying. There are the "facts," or "the words," and then there are the stories, the things we make up about what we think our prospect is really saying. Frequently, the two have nothing in common! Learning to hear what your prospect is actually saying versus what you make up they are saying will result in hearing fewer and fewer "no's" and feeling less and less rejection. This does take some work and practice, like learning any new skill, but it can be done. Here are some examples: ? If a prospect says to you that they are not the decision-maker and that you need to speak with someone else, that is not a "no." She is not the decision-maker. But if she gives you the name of the decision-maker, that is a "yes." She is helping! ? When you are trying to set a new business appointment, if a prospect asks you to "send something" instead, that is not a "no." More than likely, it means you haven't convinced her yet. Send her something-you now have a second chance. ? If a prospect says she's busy and asks you to call back, that is not a "no." That's a request to call her back. Do so. ? If a prospect's secretary says that your prospect is in a meeting, that is not a "no." Your prospect is in a meeting. Ask when she will be done with that meeting, and call back then. Many of our "no's" are actually quite neutral. But we don't hear them as neutral. We read extra or hidden meaning into the neutral words and turn them into something quite different. Examine the facts. Examine what is actually being said. Check to see if you are "making stuff up" about a conversation that, when you examine it, is actually neutral. Is your prospect really saying "no," or is it a story that you are telling yourself? Hearing "no" continually is demoralizing and dispiriting. It is difficult to be energized and interested when facing that wall of rejection. Stop hearing "no" by always checking your facts in prospecting and sales situations. As you check your facts, stop yourself from "making stuff up" about those facts. As you do this, you will find that many of your "no's" disappear. You will hear more "yes's." While the "no's" may never disappear completely, eventually "no" itself will become the aberration. You will then be able to prospect in a whole new way. Go to it! © 2004 Wendy WeissWendy Weiss, The Queen of Cold Calling & Selling Success, is a sales trainer, author and sales coach. She is the author of Cold Calling for Women and Cold Calling College. Get her free e-zine, Opening Doors & Closing Sales, at http://www.wendyweiss.com.

Bandu2 - Herit.gif  Catégorie: Société   »   0 Lectures   »   Date: 02/01/2012 05:46   »   Par: Mouhamadou-bamb ...

arrow right Why People Use Long Sales Copy

Have you ever wondered why some people use long sales letter? Here is the answer: These people newer bothered to find out what the potential customer wants. If you know exactly what your potential customer wants, you can be short and to the point. So, Mr. Marketing Genius comes along and wants to sell something.Instead of finding out what the target audience wants, that Consulting for Advertising and Marketing----------------------------------------------------------------------------------------------" />

Bandu2 - Herit.gif  Catégorie: Société   »   0 Lectures   »   Date: 02/01/2012 05:46   »   Par: Mouhamadou-bamb ...

arrow right The Anatomy of a Sales Letter

When Dr. Frankenstein exclaimed "it's alive... it's alive," he thought he had brought wonderful new life to the world. What he really did was create a monster. He took a bit from here and another piece from there and sewed it altogether. Then he was distressed to see how things turned out. Many marketers create their own monsters in the form of sales letters. They throw everything into them and then are distressed at the response.Sales letters work best when you have something to sell. You make an offer. Too many sales letters from smaller businesses are of the

Bandu2 - Herit.gif  Catégorie: Société   »   0 Lectures   »   Date: 02/01/2012 05:46   »   Par: Mouhamadou-bamb ...

arrow right 7 Ways to Stop Selling & Start Building Relationships

Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.I was inspired to write this article after a few coaching sessions with a client named Michael, who sells

Bandu2 - Herit.gif  Catégorie: Société   »   0 Lectures   »   Date: 02/01/2012 05:46   »   Par: Mouhamadou-bamb ...

arrow right 7 Pitfalls of Using Email to Sell

* Are you sending e-mails to prospects instead of calling them?* Is e-mail your selling medium of choice because it lets you avoid the rejection that you dread when you make real cold calls?* Do you wait and wait for return e-mails from prospects that will give you the green light to move the sales process forward?Sad but true, these days most people who sell for a living spend 80% of their time trying to communicate with prospects via e-mail instead of actually picking up the phone and speaking with them. Are you one of those people? If so, you aren't alone...but do you understand why you've turned to e-mail instead of personal contact? I think there are 2 core reasons that underlie this unfortunate trend:* Fear of rejection. The sheer negative force of anticipating rejection makes people turn to e-mail to generate new prospect relationships because it hurts less to not get a reply than to hear that verbal

Bandu2 - Herit.gif  Catégorie: Société   »   0 Lectures   »   Date: 02/01/2012 05:46   »   Par: Mouhamadou-bamb ...

arrow right Ten Top Tips for Terminating Telephone Terror

1. Make telephone callsFew things are more terrifying than the unknown. The fear you create for yourself is far worse than the reality of cold calling. Once you start making telephone calls and continue making telephone calls, it gets easier. You overcome fear by doing. 2. Make a lot of telephone callsIf you have only one prospect to pursue, that prospect becomes overwhelmingly important. If you have hundreds of leads, no one prospect can make or break you. The more calls you make, the more success you will have. 3. PreparePrepare for cold calling the way you would for any major presentation. Know what you want to say, how you want to say it and how you want to represent yourself, your company, your product or service. And know the goal of your telephone call. 4. PracticeIf you are new to cold calling or uncomfortable with cold calling, practice your pitch out loud. Role-play with friends or colleagues. Practice various sales scenarios. This way, you will not have to worry about what you are going to say. You will be prepared, and you can focus in on your prospect. 5. Start with less important leadsIt will be good practice and less stressful. Once you feel more comfortable, start working on the more important leads. 6. Stay calmYou will, for the most part, be talking to people who will appreciate your call. If a prospect is rude, remember: This is not personal. They may just be having a bad day. Move on. 7. Your priorities and your prospect's priorities are differentYou want an immediate "yes"; your prospect may want to finish a report, finish a conversation, start their vacation? Be very careful not to read negative or extra meaning into early conversations with your prospect or prospect's secretary. If, for example, your prospect's secretary says that your prospect is "on the phone," "in a meeting" or "out of the office," that does not translate to, "My prospect knows that I am calling and is avoiding me." 8. Some things are out of your controlIf a prospect does say "no," ultimately, that is out of your control-but what is within your control is continuing to prospect and continuing to make calls. It is also within your control to improve your cold calling skills, take seminars, read books or hire a coach-then, fewer prospects will say "no." 9. Arlene's GameThe object of Arlene's game is to focus on rejection. The goal is to reach 100 points. You get 1 point for every rejection. Give yourself 1 point for every "no" answer. If your prospect says "yes," that's a bonus! Focus on acquiring points. The more calls you make, the more points you acquire. When you reach 100-You Win! Give yourself a prize! 10. Have funThis is not life or death-it's only a cold call. The fate of the world does not rest on you and your telephone. You will not destroy your company or ruin your life if a prospect says "no." Loosen up, be creative, have some fun! © 2004 Wendy WeissWendy Weiss, The Queen of Cold Calling & Selling Success, is a sales trainer, author and sales coach. She is the author of Cold Calling for Women and the soon-to-be-released Cold Calling College. Get her free e-zine, Opening Doors & Closing Sales by visiting http://www.wendyweiss.com.

Bandu2 - Herit.gif  Catégorie: Société   »   0 Lectures   »   Date: 02/01/2012 05:46   »   Par: Mouhamadou-bamb ...

arrow right Selling Services

Selling a service isn't the same as selling a product. Your prospect is buying an intangible. There are no shiny buttons to show off. You and your company are the visible representations of the service. You need to live up to them in your image. (marketing) And in how you

Bandu2 - Herit.gif  Catégorie: Société   »   0 Lectures   »   Date: 02/01/2012 05:46   »   Par: Mouhamadou-bamb ...

arrow right Psychological Tricks in Selling

----------------------------------------------------------Permission is granted for the below article to forward,reprint, distribute, use for ezine, newsletter, website,offer as free bonus or part of a product for sale as longas no changes are made and the byline, copyright, and theresource box below is included. ---------------------------------------------------------- Psychological Tricks in Selling By Stephen Bucaro In this article, I'm revealing six powerful secretpsychological tricks that you can use to increase theeffectiveness of your advertising and marketing. What ifyou don't sell anything? Should you ignore this information? You ARE selling something. Whether you are a Real Estateagent selling multi-million dollar homes, or a worker tryingto sell your boss on the idea that you are a valuableemployee, everybody is selling something. So it would bewise to learn these secret tricks and use them to achieveyour own personal success. The secret psychological tricks that I am going to revealare not really secret. They have been used by shrewedsalesman for millenium. Their existence was revealed backin 1984 by Dr. Robert Cialdini in his book

Bandu2 - Herit.gif  Catégorie: Société   »   0 Lectures   »   Date: 02/01/2012 05:46   »   Par: Mouhamadou-bamb ...

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